DeWitt CrossFit gym rebrands, grows in popularity

While they recently rebranded their year-old gym, Brad and Bailey Hillard have remained true to their commitment to build community through functional, athletic training.
 
In mid-July, the Hillards opened the doors to Lake State CrossFit—a new, expanded version of CrossFit Malleus. The new gym, they say, provides space to "stretch out," as well as a memorable, easy-to-remember name for those interested in tackling the CrossFit phenomenon.
 
Located just a few doors down from their original facility in Clark Corners, Lake State CrossFit will continue to offer a certified training curriculum that provides an all-inclusive workout and fitness program for customers of any fitness level.
 
"My wife and I have always been athletes," says Brad who wrestled and played football throughout high school, and went on to coach. "It's in our nature. Once we started training in CrossFit, we believed in the concept and wanted to share it with others."
 
CrossFit, Brad explains, is an all-around, varied strength and conditioning program that pushes participants to perform at their highest possible level. Developed in the late 1990s, CrossFit workouts include interval training, weightlifting, gymnastics, calisthenics, plyometrics, running and other exercises.
 
"You're not a specialist in anything," says Brad. "Your goal is to be an all-around good athlete."
 
The Hillards say they build community at their 6,100-square foot gym through instructor-led training and social events related to gym activities. Since originally opening in June 2013, the gym has grown from just a handful of members to more than 80 strong.
 
"We're excited to see what the future brings," says Brad. "We're going to bring a kids program here eventually, as well as specialty courses. We want to offer a boot camp, too, that provides an on-ramp to people who might be feeling a little intimidated."
 
The Hillards invite anyone to give the intro course a try and to join the no-contract gym at 1161 E. Clark Lake Road, Suite 260. Lake State CrossFit employs two staff in addition to Brad and Bailey, with plans to add more as the gym grows in popularity.
 
Source: Brad Hillard, Owner, Lake State CrossFit
Writer: Ann Kammerer, Development News Editor
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